The SF Paparazzi

Everyone's a celebrity in San Francisco in their own unique way. To tell you the truth, just being sober on a daily basis sets you aside from the majority of the roaming population.

The media often portrays a celebrity as someone rich and famous, naturally gifted with a figure and good looks, living a luxurious lifestlye, or being known for a talent worldwide, and it constantly contributes to an envious economy with fallacious judgements and values. The SF Paparazzi's take on a true celebrity is an an individual beholding a positive life full of individualistic style, creativite confidence, and a positive lifestyle. That alone sets you aside from the crazy people and negativity that infests this city, similiar to the world we live in.

We of the Paparazzi, set aside our lives to showcase the Celebrities of true style, creativity, and dedication on their journeys of entrepreneurship, mentorship, and success. Our goal is to not only be informative of a hidden fashion forward society here in San Francisco, but to spread this style IQ to the rest of the world and emerging all walks of life and aspects of style from a street, high end, preppy, to designer level establishing what we define as fashionable "celebrity" globally.

Saturday

The SF Denim Jacket



Trend Breakdown:
There's no other way to reflect a lifestyle of daily jean wearing then to finally put it on your back without matching it perfectly with your jeans. Light washed denim seems to be dominating the markets, and occasionally you'll catch some black to dark washed denim still floating around.

Style Tips:
From crazy zippers, detailed buttons, and contrasting colored stitching, denim is highly accessible for all types of layering and accessorizing. Dabbling with kerchiefs, ties, and colorful pendants to add a little custom flavor, just be creative with this piece and you cant go wrong.
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